How we operate
How Edge Electrics Operates
This page explains clearly how Edge Electrics Limited trades and generates income. We believe in full transparency about how our business works.
Our Trading Activity
Edge Electrics Limited is a specialist retailer operating within a single, clearly defined area: the retail sale of electrical household appliances.
This means:
- We purchase electrical household appliances from UK and/or international suppliers
- We hold or arrange stock ready for sale to customers
- We respond to customer enquiries with product information, availability, and pricing
- We sell appliances to customers at an individually agreed retail price, confirmed at the point of enquiry
Our Enquiry-Based Sales Model
We do not display prices on our website. Instead, every product listing on our website includes an Enquire Now button. When a customer submits an enquiry:
- 1. Our team reviews the request
- 2. We confirm current availability and pricing for the item enquired about
- 3. We contact the customer directly — by email or phone — with full details
- 4. If the customer wishes to proceed, we agree the sale, confirm the price, and arrange payment, delivery, or collection
This model ensures customers always receive accurate, current pricing and confirmed stock availability before any purchase is made.
Our Enquiry-Based Sales Model
Edge Electrics Limited earns revenue through the retail sale of electrical household appliances. Our income is derived from:
1. Product sales margin
— The difference between the cost price paid to our suppliers and the retail price agreed with each customer
2. Direct retail transactions
— Each sale is a discrete transaction for physical goods, confirmed individually upon enquiry
We do not earn income from:
- Financial services or investment products
- Property transactions
- Consultancy or advisory services
- Insurance or warranty underwriting
- Any activity outside the retail sale of electrical household appliances
Who We Sell To
Edge Electrics Limited sells electrical household appliances to:
- Private individuals purchasing for domestic use
- Small businesses purchasing appliances for office or commercial premises]
All sales are agreed and invoiced in pounds sterling (GBP).
Sourcing
We source our products from established electrical appliance suppliers, distributors, and manufacturers. All products we retail are intended for domestic household use.